The University of Winnipeg



In.Business Launches in Winnipeg

UWinnipeg partners with national network to promote business to Indigenous youth

 Sixty First Nations, Metis, and Inuit youth will start their business careers this Friday as a result of Cape Breton University kicking off the Central Region program of In.Business – A Business Network for Indigenous Youth, at a two-day conference in partnership with the University of Winnipeg.

From Friday, March 13 to Saturday, March 14, 60 students and 13 mentors from Winnipeg will gather at the University of Winnipeg campus to celebrate and foster interest in Aboriginal business. Over the next few months, students will complete bi-weekly business challenges using social media and smartphone technology.  The goal of these challenges and this program is to help the students explore the various facets of business, so they can make informed decisions about their future educational plans, which will hopefully include business.

“The University of Winnipeg is excited to partner with Cape Breton University to launch In.Business in the Central Region of Canada.  Both of our institutions have had success teaching entrepreneurship to young Indigenous people for the past few years, and now we are ready to take that success to a national level,”  said Wab Kinew, Associate Vice-President of Indigenous Affairs, University of Winnipeg.  UWinnipeg is committed to improving access to post-secondary education for all individuals, with approximately 10 per cent of the student body self-identifying as Indigenous, among the highest participation rates at Canadian universities.

Ethan Courchene, a 15 year-old member of Sagkeeng First Nation and current student at Collège Jeanne Sauvé, says he wants to be part of this program because he wants to move past the stereotypes and repercussions that have affected generations of his family by going out and learning the ins and outs of business and law. His goal is to become a successful businessman.

In.Business fosters interactive learning while exploring business concepts. One exercise has students learning how to invest $100,000 in the stock market.  The opening conference will also include tours of the UWinnipeg campus and business Manitoba Muhkluks, as well as presentations from local business professionals, including Wab Kinew. Group activities for students facilitated by their mentors are also planned, along with a presentation of the Annual Purdy Awards, which are voted on during the conference and recognize students for things like best tweet, outstanding leadership, and most enthusiastic participation.

“Due in large part to the success of the Business Network for Aboriginal Youth – Nova Scotia pilot and the $5 million in federal matching funds announced in 2012, the Purdy Crawford Chair in Aboriginal Business studies is growing and expanding its high school mentorship program nationally,” says Dr. Keith G. Brown, CBU’s Vice-president of International and Aboriginal Affairs and Purdy Crawford Chair holder. “The national program, In.Business – A Business Network for Indigenous Youth, will have approximately 300 students and 50 mentors from across Canada when we complete the rollout. Our main goal is to provide students from across Canada with the opportunity to participate in The Crawford Chair’s Aboriginal business mentorship program regardless of where they live in Canada.”

“Our Government is delivering results by creating a brighter future for Aboriginal youth – one that recognizes the existing contribution and realizes the tremendous potential of Aboriginal entrepreneurship to our economy and promotes independence and self-reliance for Aboriginal communities,” stated Mark Strahl, Parliamentary Secretary to the Honourable Bernard Valcourt, Minister of Aboriginal Affairs and Northern Development.

The next regions of In.Business to be set-up are: the Northern Region in partnership with Yukon College, the Eastern Region in partnership with Nipissing University, and Pacific Region in partnership with Vancouver Island University.

Follow @CBU_InBusiness.


About Purdy Crawford

A native of Five Islands, N.S., the late Mr. Crawford held a Master of Laws degree from Harvard Law School and an Honorary Doctorate of Laws from Cape Breton University. He served as counsel for Osler, Hoskin, and Harcourt 2000 (Toronto) and was chairman of Allstream (formerly AT&T Canada). He also served as a director on a variety of national organizations including the Canadian National Railway Co., Petro-Canada and Maple Leaf Foods, as well as serving as a member on several university boards.

Mr. Crawford was an Officer of the order of Canada and was inducted into the Canadian Business Hall of Fame. He was also honoured with the Ivey Business Leader of the Year in 2000.


About Cape Breton University

Cape Breton University is one of Canada’s youngest and most ambitious universities with a comprehensive set of liberal arts, science and professional programs and a unique commitment to community, economic development, Aboriginal learning and research into many aspects of environment and culture. Currently home to approximately 3500 students, CBU’s vision of higher education allows students to pursue diverse fields of study in programs with national reputations in final year student satisfaction, faculty-student interaction and employability. Cape Breton University delivers an authentic multicultural experience to all who become part of its academic community. Strong community involvement and a spirit of entrepreneurship enhance CBU’s position in post-secondary education.


About the University of Winnipeg

UWinnipeg is noted for academic excellence, Indigenous scholarship, environmental commitment, small class sizes and campus diversity. In addition to offering undergraduate degree programs in arts, business and economics, science, education, theology, and kinesiology, UWinnipeg also offers a number of pre-professional and unique graduate studies programs. UWinnipeg is committed to improving access to post-secondary education for all individuals, especially those from non-traditional communities, and has created an innovative Opportunity Fund to assist students who are under-represented attend UWinnipeg. In the past decade, UWinnipeg has expanded its campus by 35% and student enrollment has increased by more than 50%.

Becky Chisholm
Manager, Communications & Media Relations
Cape Breton University
(902) 563-1638
(902) 574-5884

Diane Poulin

Senior Communications Specialist

University of Winnipeg




Hanwakan Whitecloud

Central Regional Manager, In.Business

(204) 430-4291


Brian Smith

General Manager, National In.Business

(902) 574-0118