Colin Ferguson (left) of Direct Focus and UWinnipeg Director of Marketing & Communications Shawn Coates display the AVA award won for the YOUofW recruitment videos.
WINNIPEG, MB – The University of Winnipeg and its marketing partner Direct Focus Marketing Communications have won a prestigious international award for its YOUofW recruitment videos, selected from more than 2,200 entries. The 15-second and two-minute videos earned Platinum Honors at the AVA Awards in the Commercial / Retail Category for creative excellence in audio-visual productions.
International Honour
“We feel very proud to be recognized with this international honour,” said Shawn Coates, UWinnipeg Director of Marketing & Communications. “The YOUofW campaign developed in conjunction with Direct Focus is a professional, first-class program that reflects the excellence of our faculty, staff and students. The video – which was shown in movie theatres and on websites – is energetic, youthful and upbeat, much like our students.”
The International AVA Awards, which are administered and judged by the Association of Marketing and Communication Professionals (AMCP), recognize outstanding work by creative professionals involved in the concept, writing, direction, shooting and editing of audio-visual materials and programs. The competition drew more than 2,200 entries from video and film producers, advertising agencies and communications departments from around the world.
Generating Awareness
“On behalf of our creative team and The University of Winnipeg, we are very pleased to have been awarded this prestigious honour. Not only has the work been recognized by our peers, but it has more importantly garnered good results in generating awareness for, and attracting new students to The University of Winnipeg,” said Mark Hofer, President, Direct Focus.
The videos may be seen by going to the following links:
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FOR MORE INFORMATION
Diane Poulin, Communications Officer, The University of Winnipeg
P: 204.988.7135, C: 204.293.1167, E: d.poulin@uwinnipeg.ca
